SPORTLUX

SPORTLUX is a new business aimed at selling hospitality and tickets to premium sporting events throughout the UK.

Our customers wanted the website to be ‘image lead’ using representative images to navigate visitors quickly and easily to their chosen sport, and then through to the event they are interested in attending.

Once at the chosen event visitors can either choose to buy the tickets online or alternatively to complete an enquiry form for a call back.

Whilst Premiership football is the primary focus for SPORTLUX, they also offer hospitality of other sporting and music events such as tennis at Wimbledon, Six Nations Rugby, Cricketing events, boxing matches and concerts at venues such as London’s O2 Arena.

We came up with a structurally simple ‘image-lead’ design where the relevant photographs were used as navigation to visually depict the sport each category represents.

Via their bespoke Content Management System SPORTLUX have the ability to create any number of event categories and if required sub categories (such as teams or venues), or take visitors directly to the hospitality offering. We also designed unique icons to represent each event type.

To simplify the process further we developed a ‘predictive search’ facility where websites visitors can start typing the name of the team or event they’re interest in, and are ten provided with a dropdown of options relating to their search.

For those looking to entertain on a specific date, we also developed a ‘search by date’ feature where all events taking place that day were SPORTLUX are offing hospitality will appear.

After finding the event they are interested in attending, visitors to the website can then choose to buy them directly from the website, or alternatively complete and enquiry form if they wish to find out more information prior to buying.