BP Mitchell
Visit Websitewww.bpmitchell.co.ukLocated in Hertfordshire, BP Mitchell Ltd is a haulage company providing numerous services to the construction industry including demolition, waste management and site clearance. They also supply Ready Mix concrete and aggregate materials for building projects of all sizes.
Completion Date:
April 2015
Operates:
HertfordshireEssexLondon
Client Feedback:
"We believe that the website they designed for us has set us apart form all of our competitors."
Advanced Web Designs came highly recommended to us by one of their existing customers, and from our very first contact with them, right through to the launch of the website; and even since the site was launched, we have found them to be highly professional and extremely accommodating to our needs.
We wanted our website to feature lots of video of the projects we are involved in and the services we provide, and often called on them to carryout work for us out of hours and at weekends…nothing was too much trouble…..they even bought a drone in order to record aerial footage of our sites.
I was very impressed how they took the time to really understand all of the facets of our business, in order to ensure that the website they built was informative, promoted our key services and targeted our specific market.
The website fully ties in with our established corporate branding, and we believe that the website they designed for us has set us apart form all of our competitors.
Read in full
The Brief
Brendan Mitchell approached us to redesign the existing BP Mitchell website which had become dated. Due to there being no content management system, the website hadn't been changed since going live and no longer fully represented the business as a whole.
As the company are multifaceted with many of the services offered being of equal priority in importance, there was a requirement to ensure visitors to the website were made aware of a number of key services at one time.
The design needed to be modern and 'responsive' for mobile devices, use the bold corporate branding which is used on all the vehicles across the fleet, offer simple navigation and appealing to the target market.
As the business has grown and expanded into other areas, the new website needed a scalable content management system to allow expansion of the website, in particular the services area.
How We Responded
They say a picture speaks a thousand words, and with that in mind we decided the best way to show all of the many services offered by BP Mitchell, was to produce a video summarising everything the company is currently involved in.
We filmed the video over a couple of months using a combination of a standard HD Video camera, a GoPro and a drone quadcopter for the areal footage. We filmed work being carried out across their various sites as well as some live projects.
The responsive site was designed with an equal copy to image ratio, allowing each area of the site to feature relevant wording and photographs. The bright red colour and bold lettering which is synonyms with the company branding, was used throughout the website to ensure correlation between the website and the business.
To ensure the website could always be kept up-to-date, we developed a bespoke and scalable Content Management System enabling BP Mitchell to update all copy and imagery in the website, and to add additional pages when necessary.
To keep website visitors up-to-date, we developed a Blog system which the company could use to post any news relevant to the company or industry as a whole. To further enhance communication, we also set up a number of Social Media accounts, including Facebook, Twitter, Instagram and YouTube.